8 Color Schemes and What They Mean for Your Office Vibe

When designing your dream office, there is nothing more important than attention to detail. From the light fixtures to the baseboards, no feature is too small. But what about your color choice? How impactful is color? Simple answer? Very!

When you consider the volume of dental and medical office color schemes available to choose from, color just might turn out to be the most important and difficult choice you make.

Before you head to the hardware store to gather paint swatches, read over our quick how-to guide and decide just what kind of vibe you want your patients to feel when they come in for an appointment. Think of it like hacking the brain with color!


MORE TO COLOR THAN MEETS THE EYE

 It might seem irrelevant to put so much energy into color choice, especially after hours of looking at color pallets – chartreuse starts to look like seafoam. It’s easy to get overwhelmed and make snap decisions, but don’t underestimate the psychological impact of color!

  • Color taps into emotion.
  • Color influences behavior and mood.
  • Color can influence efficiency.
  • Color can help reduce fatigue.
  • Color is visually stimulating.

Your team and patients might not have a verbal reaction to your color choice, but it has a subtle effect that will likely be noticeable in their subconscious mood from the moment they walk in your office.



YOUR FAVORITE COLOR MIGHT NOT BE THE BEST CHOICE FOR YOUR VIBE

Color scheming isn’t about playing favorites. Red might be your favorite color, but does it make sense for your space? The design decision process requires being more intuitive and less worried about personal preference. What do you want your patients to feel when they arrive to your office? Relaxed? Excited? Energized? You choose!

Pro Tip: Be mindful about it.

Color mindfulness means understanding there’s an entire psychology (yes, there really is) behind choosing the right hue. To become more fluent in color mindfulness, here are eight popular color schemes and what they communicate to your patients.


8 COLOR SCHEMES AND WHY THEY CAN MAKE OR BREAK YOUR OFFICE VIBE

These eight color profiles provide an overview of popular colors and their unique “personalities”. Keep in mind that certain tones and hues can be adapted and mixed to create the exact vibe you’re going for, but on their own, each color has its own distinct power.


1.  Blue

Think caaaaalm and tranquility. Blue ranks high in popularity on the color grid due to its versatility and vast array of beautiful shades. It’s an easy choice for any office space. We feel relaxed just thinking about it!

A blue environment is soothing and creates a feeling of serenity and peace. It’s also common to experience a lowering of blood pressure when looking at the color blue– and in tough or scary situations especially for kids and nervous parents, lower blood pressure is a huge bonus. It’s no wonder our underwater themed spaces are so popular Certain tones of blue, such as navy or royal blue can also promote tradition, loyalty, and reliability.


2. Brown

Looking for an earthy, inviting vibe? Go with shades of brown! A brown themed color scheme has a natural, cozy feeling that helps patients slow down and relax.

Deeper, richer browns can also create feelings of togetherness and intimacy. An expert tip when working with browns is not to underestimate its ability as a base color. Brown tones love to blend in with other textures or colors, so it’s easy to mix and match with alternative designs you like. Brown tones are great for creating cozy woodland themed spaces.


3. Gray

While it’s easy to see gray as a dull or overly serious color, its superpower is as a perfect wash of relaxation. Like blue, grey has a calming presence known to lower blood pressure and create an environment of serenity that your patients will love.

In addition, grey is a perfect neutral color. It acts as a great background color or can be used as an accent to brighten more vibrant hues around it. A grey treatment room with a brightly colored chair can look very sleek and modern.


4. Green

We’re green with envy if you choose a green themed office! Green is another popular choice that inspires vitality and makes your patients feel more in tune with nature. It’s a great stress-relieving color, and any and all shades will always feel fresh and clean.

Lush, light tones can encourage feelings of playfulness and vitality, while richer hues feel restful and safe.

Green doesn’t just have to be a paint or chair color, it can be found in plants and scenery. Luscious jungle scenes come to life with green plants and trees.


5. Orange

Orange is a loud and excitable color, so use it with caution! Stimulating and bright, this summery hue encourages action. This unbeatable energy often works better as an entryway or transitional color to bring the mood up when first entering the office, but not always the best choice throughout. It works great as an accent color in safari themed spaces for kids.


6. Yellow

Yellow is energizing in all the right ways. If you are looking for a bright, warm pop of color for your space, yellow is the best choice to do so. Yellow works to open the mind and increases mental productivity through its energizing demeanor without becoming overwhelming. Is there a happier color out there? We don’t think so! Try it in a warm backyard scene.

Try using shades of yellow in accent decor like throw pillows or wall art. Paint the walls in a consultation room or staff break room, not necessarily your treatment area – yellow still has a particular connotation when it comes to dentistry – no one wants yellow teeth!


7. Purple

If you want your dental or medical office to feel modern or mysterious, purple is the color for you. Darker tones like plum or mauve can create a sophisticated atmosphere whereas softer lilac and lavender feel chic and relaxing. Purple is a great accent color – either for an accent wall or for decor pieces around your office.

Bright purple is great if you want to create an outer space or magical fantasy feel for a kids area in your office.


8. Red

Red is a cannonball of adrenaline for any space. Like orange, this powerful color often works better as a transitional or accent color so as not to conjure up feelings of aggression or stress. Red is often associated with anger (or a blood tooth, ick), so use this hue sparingly. Pair it with other warm colors, like shades of brown, to create a warm cozy atmosphere. Pair it with white for a bold statement. Use it in western or barn themed office spaces for a warm and cozy space for children.


CHOOSE WISELY AND DON’T BE AFRAID TO MIX

While it’s easy to want to choose just one color, we recommend that you select a few bright shades in addition to a dominant, neutral color to cover the largest space in your office. Go for a simple base like grey or white and use accent hues that create specific moods or tones to craft the perfect vibe for your office.

Our #1 suggestion? Choose colors that are calming or productivity-enhancing. Bluesgreens, or light purples could be the key to a trustworthy office space your patients will be happy to come back to again and again. It’s no wonder our underwater themed spaces are so popular! The ocean blue is as calming as it is playful.


Check out these design-themed resources to upgrade your patient experience and rejuvenate your office environment:

6 Dental Office Images That Show How Intentional Design Impacts Patient Experience

3 Steps to Transform Your Office Decor from Mundane to Magical

Create a Memorable Patient Experience through Dental Office Interior Design and Decor



Feel like you’ve painted yourself into a corner? One of our Creative Consultants would love to help. Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to a magical patient experience.

FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

  • envelope

RELATED POSTS

Pediatric Dental Office Design: Why Every Practice Needs a Fun Brushing Station

Explore the Best Children’s Murals for Walls to Transform Any Room

Child-First Design for Pediatric Dental and Medical Spaces

How to Create a Dental Newsletter That Deepens Patient Relationships (and Their Trust)

How can you build influence and trust amongst your patients when they only come in once or twice a year for a cleaning? By utilizing email marketing that includes your valuable expertise, of course!

Staying front of mind via a dental newsletter will help nurture your relationships with your current patients. By providing valuable content, their trust in you as a provider will deepen.

INVEST IN YOUR CURRENT PATIENTS

While the majority of your marketing spend list probably includes new patient acquisition, don’t overlook your current patient base!

Your patients have already given you their consent to contact them because:

  • You’ve already treated them.
  • You’ve established trust.
  • You’ve answered their questions about dentistry.
  • You’ve provided a solution to their dental issues.
  • You’ve formed an emotional connection with their oral health goals.

Your current patient base is full of opportunities to encourage lifelong dental health, not just dental appointments for emergencies.


HOW A DENTAL NEWSLETTER BUILDS AND SUSTAINS PATIENT TRUST

You rely on patient trust for referrals and ongoing loyalty to your practice. Patients trust your expertise as a source of useful information about their oral health and related lifestyle.

Consider these examples:

A Dental Newsletter Provides Consistent Marketing

Content marketing works because it creates a long-term connection. It beats an often costly, one-and-done marketing campaign.

Again, patients have given you permission to communicate with them. You can use that permission to create and deliver useful content to maintain the relationship outside of appointments.

A Dental Newsletter Preserves Inbox Trust

They’ve said it’s okay to communicate with them, but NOT spam them. Preserve your patients’ trust by emailing valuable content, like:

  • Tips for good at-home oral hygiene
  • Blogs about popular/interesting topics, like teeth whitening or the value of braces
  • Brushing calendars for kids
  • Good food for oral health
  • Appointment reminders or follow up
  • Patient loyalty rewards
  • and more!

A Dental Newsletter Creates an Influential Connection with Your Patients

Face-to-face communication is preferred during appointments and consultations, but what about those weeks or months between appointments? Your dental newsletter keeps them connected with your expertise (and practice) until their next visit.



HOW TO CREATE A DENTAL NEWSLETTER THAT KEEPS YOU CONNECTED WITH YOUR PATIENTS


1. Theme It!

Brainstorm all the themes that come to mind about dentistry. Include those “seasonal” or monthly themes that occur annually.

For example, since we’re on the subject of “seasons” and “months”, you could build your publishing themes on a quarterly timeline.

  • January to March “New Year…New Goals” themes: Promote annual examinations and check-ups. Encourage consideration of treatment that has a longer timeline such as orthodontics or dental implants.
  • April to June “Spring” themes: Build on the “new beginnings” vibe. Direct attention to cosmetic dentistry for feeling more confident at weddings, reunions, and vacations.
  • July to August “Summer” themes: Encourage relaxation and good oral health habits. Cover back to school preparations with general dentistry, ortho follow-ups, dental examinations, fluoride, sealants, etc.
  • September to December “Fall” themes Focus on the holiday season and end-of-year. Share tips for taking advantage of unused insurance benefits. Promote cosmetic dentistry for holiday parties. Remind them to complete unscheduled treatment.

2. Curate It!

Topic ideas can be a challenge, so curation is a good place to start.

Curating content is about scanning relevant sources for useful information. It’s information you can turn into a topic or theme for your dental newsletter.

  • Search content around dental topics your patients ask questions about. Provide answers via your dental newsletter.
  • Scan social media feeds for what’s trending – especially on topics or questions that involve health, wellness, oral health trends, or controversial topics (you can provide helpful insight about).

Curation is about being socially aware. Use your dental newsletter as a platform to build your influence among your patients and subscribers.

3. Promote It! (Without Being Salesy)

First and foremost – a dental newsletter is content based. Sure, you can promote your services or a current offer but lead with valuable content first!

Remember to keep any promotional emphasis natural, conversational, and somewhat connected to your newsletter theme. You want to maintain the integrity of your dental newsletter and not make it a deal-of-the-month promotional tool.

  • Lead with a theme. Stay in context if you want to promote a specific treatment or procedure. For example, if you’re on a cosmetic dentistry theme close the newsletter with a compelling teeth whitening promotion, etc.
  • Give readers an opportunity to respond. A strategically placed CTA (call to action) like “Click Here” or “Read More” will compel a response if the reader chooses.

Above all, your dental newsletter is about consistent communication. It’s a strategic way to stay front-of-mind while building patient relationships around your expertise.


BUILD YOUR INFLUENCE AND CREATE LIFETIME PATIENT LOYALTY

Content that connects will ultimately be the result of leveraging your patient conversations and communication.

And remember – it’s not about a one-and-done tactical approach. The best strategies (like a dental newsletter) create lifetime patient value: loyal patients who trust you for solutions to problems and answers to questions.



Check out these related resources to generate ideas and create a dental marketing strategy for your practice:

Why You Should Have a Blog on Your Dental Website

3 Reasons Why Your Dental Practice Should Pivot to Digital Marketing

How to Get More Patients in Your Dental Office (And Create Long-Term Loyalty)

Contact Imagination Design Studios (IDS) to get started transforming your dental patient experience from a mundane to magical.

FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

  • envelope

RELATED POSTS

Pediatric Dental Office Design: Why Every Practice Needs a Fun Brushing Station

Child-First Design for Pediatric Dental and Medical Spaces

Threading a Theme Through Your Digital Space

3 Reasons Why Your Dental Practice Should Pivot to Digital Marketing

Pivot – that word has been used a lot in 2020, but we’re not talking about maneuvering a couch up your apartment complex’s stairs with Friends! We’re talking about pivoting your marketing strategy for your dental practice to include digital marketing.

So, why should you shift away from your traditional dental marketing to include more digital plays?


1. IT’S HARD TO ARGUE WITH DATA

Gone are the days of relying on Yellow Pages ads and billboard displays. Up to 85% of consumers rely on the internet, whether through a Google Business listing or a social media page, to find a local business. Can you remember the last time you used a phone book for something other than a handy paperweight?

Radio advertising can be cost-prohibitive due to an overcrowded ad space, unless your ad really stands out. Then, when you consider the high percentage of people streaming music on their smart devices, they probably aren’t hearing mainstream radio ads anyway.

As for direct mail, you can miss an entire younger demographic who live online or only check their mailboxes once a month to recycle their “junk” mail.

Digital marketing is the new age billboard. Digital ads stream 24/7 at a lower cost investment than most traditional marketing approaches. The benefits of digital advertising stand out immediately:

  • Larger audience reach.
  • Targeted messaging to specific demographics.
  • Easily change your messaging on the fly to improve audience response and engagement rates.


2. TYPES OF DIGITAL MARKETING CAMPAIGNS

There are many types of digital campaign strategies, so you’ll have to determine which one is right for your business. The most common digital strategies are:

  • Pay-per-click ads – position your business on search engines and business directories where people are actively searching for your services
  • Display ads – create awareness when people visit local news websites, streaming services, etc.
  • Targeted/re-targeted social media marketing – share useful information and stay front-of-mind in social timelines and news feeds
  • Automated marketing / Email marketing – share relevant reminders and information with patients who haven’t visited your practice in awhile or who are inactive

Let’s test a digital ad strategy out with a real-life scenario!

There is a family in the town next to yours (or in the same city) that is frustrated with the care or experience they’re receiving at their current dental office. They’ve been thinking about switching to a new provider for a while now and may have done some preliminary searching online. Thanks to things like browser cookies and search history, your ads will now start to target them! There is a good chance they’ve never heard of you before seeing your ad, but thanks to the specific targeting parameters you used, they’ll start seeing your name appear on their social feeds.

After seeing your ad(s) peppered throughout their timelines, they might pick up the phone or create an appointment online at YOUR practice instead!



Pretty cool, right?


How Much Does Digital Advertising Cost?

By now, I’m sure you’re now curious about the cost of an ad like the one in the example. The good news is that you create your own budget! That budget will help determine when and how often your ad shows up. You can get an analytic breakdown on your social or search engine ads to show how much you’re paying per person who has interacted with your ad – known as cost per click.

It will also show you how often your ad has been viewed in a feed – aka the number of impressions. Your cost-effectiveness will rely on how well you rank on specific search phrases as well as how targeted you make your ad campaign. Once your budget is used up, the ads stop rolling until you replenish your budget.

If this all sounds a little confusing, it’s okay, because digital marketing is a brave new frontier!

There are plenty of marketing specialists and social media experts you can hire that will help you with all your planning and execution. They will ensure you are using your budget appropriately by targeting the right markets with the right messaging at the right time.




3. DIGITAL MARKETING OUTPACES TRADITIONAL MARKETING

Digital Marketing Produces Fast Returns

The best part about digital advertising is that you can see in real time how effective your advertising dollars are being used, or ROI. Sure, traditional channels such as radio, television, and local newspapers create awareness about your practice, but you will likely not experience an immediate revenue boost.

You’re investing a large percentage of your marketing dollars when it’s likely only a few people are searching for a dentist at the moment your ad hits the airwaves. Traditional marketing is great for establishing brand awareness, but incorporating digital marketing will create sustained awareness.

Sustained awareness will lead to more patients, which means more revenue for you.


Digital Marketing is Relevant

Offline advertising can have a short shelf-life. Imagine investing a substantial percentage of your budget in a campaign to discover that your narrative is outdated before it’s even delivered.

Change happens fast in today’s culture, and the pace of change is often unpredictable. A digital marketing strategy is customizable, so you can pivot your tactics when necessary to make sure your campaign is evergreen and relevant. This adaptability gives you a huge advantage when targeting your campaigns.

Traditional advertising also has a very broad reach, but it isn’t as targeted as digital marketing can be. Running a radio or TV ad for your dental practice will reach a number of different demographics each time, such as:

  • Non-patients who aren’t even looking for a dentist.
  • Non-patients who might be looking for a dentist.
  • Those who are already current patients of yours.
  • Those who are satisfied with their current dentist.
  • Inactive patients who haven’t scheduled in your office in a while.


Digital Marketing Creates and Nurtures Relationships

People have dentistry on their minds routinely in some form or another. They could be thinking about a toothache while brushing or be reminded that they want whiter or straighter teeth.

Whatever their dental issue is, they will almost reflexively search online for a related answer to their question or a solution for their problem.

Employing a digital marketing strategy allows you to be a front-runner to help solve their problem.

Organic, targeted online content also gives you an advantage. When people search using questions about a particular issue, your website/blog content (if it’s adequately crafted) will appear in their search feed.

The more frequently you publish content, along with the relevancy and quality of your content, the better your organic digital strategy will be. That’s the power of digital content!

Not sure where to start with a blog or original content for your website? Try some of these examples:

  • Publish content that answers the questions and solves the problems online searchers are looking for.
  • Attach value to your content using a relevant promotion or a resource (i.e. an ebook, etc) that further helps them with answers and solutions.
  • Link your content within your email communications and on your social media channels.
  • Nurture the relationships built around your content with consistent “touches” that help you stay connected (i.e. automated email, social media posts, surveys, etc).

Digital marketing has the staying power that many traditional marketing approaches do not. It’s a pivot that can and will increase your ROI.

If you are interested in more dental marketing strategies, you can check out our list of key strategies that you can use to help with your dental marketing.

THE BEST DENTAL MARKETING STRATEGIES CREATE LIFETIME PATIENT LOYALTY

Check out these related resources to generate ideas and create a dental marketing strategy for your practice:

How to Get More Patients in Your Dental Office (And Create Long-Term Loyalty)

The Best Dental Marketing Tactics and Strategy

Key Strategies to Jump-Start Your Dental Marketing

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

  • envelope

RELATED POSTS

Pediatric Dental Office Design: Why Every Practice Needs a Fun Brushing Station

Child-First Design for Pediatric Dental and Medical Spaces

Threading a Theme Through Your Digital Space

Our Top 8 Pediatric Dental Office Styles to Inspire Your Design Strategy

If you’re considering making upgrades to your office, or you’re opening a new clinic, the best first step is to create a mood board of inspiring spaces.

While in this stage of planning, try to think outside the proverbial “box” of dental office design strategy. There are so many interesting decor options to consider, allow yourself to dream big and consider all possibilities.

To help get you started, we put together a collection of interesting interior design ideas to get your creative juices flowing. Don’t forget to use a photo-saving site like Pinterest to keep your ideas organized.


TRANSFORM YOUR DENTAL OFFICE: INSPIRATIONAL DESIGN IDEAS AND TIPS FOR CREATING AN ENGAGING PATIENT EXPERIENCE FOR KIDS

As you browse through the following dental office design and decor pictures, keep in mind that choosing a theme is personal and relative to what you want to convey with your business. These are some of our top choices for you to be inspired by and reflect on the designs to see which would work best for you.


1. Retro-themed Vignettes for Your Dental Office Design Ideas

A retro theme creates a feeling of nostalgia. It also enhances that sense of familiarity patients can identify with. It’s the brand of design you might associate with a Disney theme park. Each area you encounter transports you physically and emotionally to another “world” of sorts. Choose a design expert who’s equipped to design around your vintage vision!

When designing your retro-themed dental office, consider incorporating elements reminiscent of iconic eras such as the 1950s, 1960s, or 1970s. This could include retro-inspired furniture, decor accents, and color schemes that capture the essence of the chosen time period. Think bold patterns, vibrant colors, and iconic motifs like jukeboxes, vinyl records, or mid-century modern furnishings.



2. Theme Your Office Green with These Dental Office Design Tips

A cause or strong belief in something such as the environment or being “green” can prompt your dental office theme.

This theme could begin with your choice of building and marketing materials. Many people are attracted to this level of social awareness – especially those with an environmentally conscious mindset.

Beyond that, patients could appreciate your “clean-and-green” approach to their care. Your “green” dental office becomes more than just a place for dental care—it becomes a symbol of your dedication to making a positive impact on the planet.

Consider options like:

  • Incorporating live plants into your dental office design not only adds a touch of natural beauty but also improves indoor air quality and creates a healthier environment for patients and staff.
  • Promote environmental sustainability by choosing and highlighting recyclables, etc for your construction and design.
  • Implementing recycling and waste reduction programs within your practice can help minimize the amount of waste generated and promote sustainable practices.


3. All-in (and Out) Theming for Your Dental Office Design Strategy

From the exterior to the interior, the “wow-factor” happens when you go all-in on theming. The built-in appeal has the potential to draw people in as they drive by and enter your facility.

A compelling themed space creates a marketing buzz. A complete commitment to your theme makes a greater impact on the patient psyche more than random, piecemeal theming.

When patients pull out their phones to snap an image or two – you’ll know you’re onto something!


4. Create the “Spa Factor” with these Dental Office Design Recommendations

What is it about the word “spa” that creates a vibe? It appeals a bit more to an adult demographic, but even so, a pediatric dental office can apply the principle to its overall environment.

A spa-themed dental office provides a premium feel through its services. Clean, streamlined features add to the ambiance you will want to generate.

Other amenities could include:

  • Water features.
  • Soothing images and sound effects.
  • Complimentary “anything” from beverages to Wi-Fi, etc.

Spa theming goes beyond the use of the word in your branding. It promotes luxury, relaxation, and a top tier brand of services that attracts a particular patient.



5. A Cast of Characters Adds Personality to Your Dental Office Design Inspiration

If you’re looking to add some creativity to your office and you can build an “immersive” world of characters to drive your brand with a mascot to represent your business. Fantasy and education can be combined with your themed characters to help provide care.

Begin with a costume, a toy, or a sculptured character to represent your mascot and then transform  your space to match you character. Kids will identify with your brand as each character promotes a positive dental image. This character can appear in your promotional materials and in your interior design, and really define your office theme. With the help of professional designers and artists, go to the drawing-board and create your own cast of characters!



6. Color Scheming and Color Psychology in Your Dental Office Design

Most dental offices default to whites or earth tones in their practice. While it’s a very clean and neutral look, those can be a bit mundane and typical.

There’s a psychology to color selection. Color scheming takes it up a notch by going with specific colors that elicit an emotional response from your patients.

For example, orange increases confidence and joy while reducing the feelings of loneliness or fatigue. Meanwhile, the color blue can bring feelings of calmness and serenity.

White isn’t the only color that promotes the sterile, clean environment you desire. Ask a design professional to suggest a color scheme to brighten your office and your patient’s mood.

Different colors evoke distinct emotional responses, making them powerful tools in shaping the atmosphere of your dental practice. For example:

  1. Blue: Often associated with calmness and serenity, blue can help patients feel more relaxed and at ease during their dental appointments. It promotes a sense of trust and professionalism, making it an excellent choice for treatment rooms or waiting areas.
  2. Green: Symbolizing growth, renewal, and harmony, green can create a sense of balance and tranquility in your dental office. It’s also associated with nature and health, making it an ideal choice for practices that emphasize holistic or eco-friendly approaches to dental care.
  3. Yellow: Yellow is known for its uplifting and energizing qualities, making it a great choice for areas where you want to create a positive and welcoming atmosphere. However, it’s essential to use yellow in moderation as excessive exposure to bright shades can be overwhelming for some individuals.
  4. White: While often associated with cleanliness and sterility, an all-white color scheme can sometimes feel cold and clinical. However, when used in combination with other colors or softened with warm accents, white can create a modern and sophisticated look that exudes professionalism and hygiene.
  5. Warm Neutrals: Shades of beige, taupe, and ivory can create a sense of warmth and comfort, making them popular choices for dental office interiors. These colors provide a neutral backdrop that allows other design elements, such as artwork or furniture, to stand out.
  6. Accent Colors: In addition to main color schemes, incorporating accent colors can add visual interest and personality to your dental office. Bold accent colors like red or orange can inject energy and vitality into the space, while muted tones like mauve or sage can create a more subdued and calming atmosphere.

Learn more and find out about these 8 color schemes and what they mean for your dental office vibe.


7. Genre-Themed Decor Transport Your Dental Office Design to Another World

Introducing a genre-themed approach to your dental office design can revolutionize the patient experience. By immersing patients in imaginative worlds such as outer space, underwater realms, or rustic farm environments, you elevate your practice from the ordinary to the extraordinary.

Genre themes create an engaging and memorable experience for your patients, which are especially popular in kid-friendly or pediatric clinics for reducing appointment anxiety.


These immersive themes not only captivate patients’ imaginations but also serve to alleviate any apprehension or anxiety they may have about dental visits. By transporting patients to alternate realities, you create a sense of wonder and excitement that distracts from the clinical nature of the environment.


8. “Stay and Play” is the Most Kid-friendly Dental Office Design Strategy

Kids want to play! Encouraging children to play and providing interactive experiences can significantly enhance their dental visit. Research shows that when kids are engaged in play activities, they’re more likely to feel comfortable and cooperative during their appointments.

Entertaining wait times and healthy distractions can help get some kids and families off the fence about a dental visit. Offering safe and risk-free play options allows kids to release excess energy and divert their attention away from any nervousness they may be feeling. This not only helps them feel more at ease but also allows parents to relax knowing their children are occupied and content.


Ultimately, by recognizing the importance of play and incorporating it into your dental practice, you can create a positive and memorable experience for young patients and their families, fostering a lifelong commitment to oral health.

These dental office pictures represent being intentional about office design. Use them to spark ideas or adapt them for your new or upgraded design.

Ready to elevate your dental office design? Contact us today for personalized design solutions!

UPGRADE YOUR DENTAL OFFICE DESIGN AND IMPROVE YOUR PATIENT EXPERIENCE


Check out these design-themed resources to upgrade or renew your dental office design:

How to Create a Dental Design Strategy That Enhances Patient Experience

6 Dental Office Images That Show How Intentional Design Impacts Patient Experience

Create a Memorable Patient Experience Through Dental Office Interior Design and Decor

Stand out from other service providers by providing a unique dental experience that’s influenced by your design choices.

  • Reduce patient anxiety and enhance their relaxation
  • Prime patients and families for their appointments
  • Create positive dental care experiences
  • Create “buzz” in the community you serve
  • Accelerate patient referrals
  • Generate positive online reviews

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

  • envelope

RELATED POSTS

Pediatric Dental Office Design: Why Every Practice Needs a Fun Brushing Station

Explore the Best Children’s Murals for Walls to Transform Any Room

Child-First Design for Pediatric Dental and Medical Spaces

4 Strategies for Improving Patient Satisfaction

It’s been said that happiness is connected to one’s circumstances. To translate this sentiment to your business, it’s better to say that improving patient satisfaction is connected to the overall clinic experience!

While you might not want to take full responsibility for the happiness (or unhappiness) of your patients, assuring they have the best possible experience will lead to consistent patient satisfaction.

PATIENT SATISFACTION VS PATIENT ACQUISITION

Juggling patient satisfaction with new patient acquisition can seem in conflict with each other. It takes strategic effort to do both.

Don’t worry though, it is possible to win ongoing approval of your current patient base while attracting a stream of new patients! Energy expended towards improving patient satisfaction will benefit both practice demographics.

Plus, strong patient retention efforts have a collateral impact on the experience you create for incoming, new patients.


4 STRATEGIES TO IMPROVE PATIENT SATISFACTION




1. Use Surveys to Understand Your Patient’s Satisfaction

You never know until you ask, right? It’s difficult to know how you’re doing if you don’t consistently measure yourself.

What’s measured gets improved! A good standard of measurement is the valuable feedback your patients provide.

Your patient base likely represents a broad cross-section of personality types, career types, lifestyles, interests, socio-economic status, and more. Even if you are niche focused, such as a specific demographic like pediatrics or specialty services, you will have a variety of personalities, demographics, etc. to consider.

That said, you will want to avoid a one-size-fits-all approach to the patient experience. Taking a balanced approach to patient care will produce the highest level of patient satisfaction.

Surveys are a reliable tool for getting inside the minds of your patients.

  • Start with a no-holds-barred mindset. Give patients permission to tell the truth. Remember the truth – while sometimes hard to hear – can produce needed improvements.
  • Ask them for direct and specific feedback. What do they think could be improved or why are they unsatisfied? Equally, tap into what they’re satisfied with and why.
  • Use available technology to extract the best patient feedback. Reputation management software and free online survey tools can help you create and deploy routine surveys that will harvest vital improvement data.


2. Increase Online Tools and Amenities for Your Patients

Your patients (perhaps like you and your team) live online. That’s not likely to change – in fact the online space will continue to evolve as a connection point.

The more digital real estate you can occupy for patient engagement, the better.

  • Automate your patient-facing workflows (e.g. online scheduling, payment and billing portals, etc)
  • Track patient behavior and monitor their treatment journey

Practice management software platforms are more online capable now. Cloud-based systems are improving patient satisfaction as you’re able to maintain secure, anytime-anywhere access to patient data.

Remember that your upgrades translate to better patient engagement. The more engaged you are with your patients the greater their satisfaction.


3. Embrace the Patient Experience

The patient experience will ultimately be the point of evaluation for patient satisfaction. The services you provide must be on par with how you deliver them.

Attracting new patients and retaining your current ones is tied to patient satisfaction. You’ll improve as you strategically think about the broader patient experience and make adjustments along the way.

  • Be “why” focused. Ask yourself/your team “why” a specific patient schedules with you in the first place.
  • Compartmentalize their patient journey. Recognize their reason for treatment, their recare (hygiene) appointments, and their case acceptance rates.


4. Reimagine Your Decor and Atmosphere Through the Eyes of Your Patient

Your office is essentially your second home, meaning you spend the most time in your clinic with your team.

Familiarity can lower sensitivity to the first (or 1000th) impression you’re making on patients. You might feel that your reception area is comfortable, relaxing, and trendy but your patients might feel otherwise.

  • Inventory your furniture and amenities. How long has it been since you replaced or upgraded your surroundings?
  • Does your reception and front-desk areas feel inviting and put patients/families at-ease ahead of their appointment?
  • Consider an upgrade to your theming. A themed environment (especially for pediatric offices) makes an immediate connection with your patient base.

Satisfaction requires intentional effort. You’ll improve patient satisfaction and generate a stand-out patient experience when you prioritize the various aspects associated with the previous four initiatives.


Check out these related resources on the strategies that lead to improving patient satisfaction and an outstanding patient experience:

What is Patient Experience and Why Does It Matter?

How to Improve Patient Satisfaction in 7 Steps

A Practical Guide to Creating an Exceptional Patient Experience

Keep Guests on Track with 7 Types of Fun Wayfinding Signage for Pediatric Healthcare Spaces

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.

FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

  • envelope

RELATED POSTS

Top 10 Waiting Room Toys to Enhance Your Pediatric Healthcare Space

Enhancing ABA Therapy Centers with Themed Decor

How to Use Technology to Help Your Dental Practice in 2024

Top-Shelf Books for Kids to Add to Your Clinic Waiting Area

Distraction is a go-to tool in a parent’s utility belt. A favorite snack or a well-timed “wow, look at that!” can quickly take a kid’s mind off of whatever is causing their fear, panic, or anxiety.

Books can work wonders for reducing kids’ anxiety as well, which is why it’s a good idea to have some in your clinic waiting room.

LIKE PULLING A RABBIT OUT OF A HAT

Books are like that standard magician’s trick of pulling a rabbit out of a hat. They’re a common object kids can relate to – you reach into the pages and voila!, there’s a story that can help them cope in the moment.

A dental visit requires varying levels of coping skills for a child and their parent(s). Dental anxiety is common, and the more you can do to help create positive associations with dentistry the more likely they are to overcome it.


GO-TO BOOKS FOR KIDS THAT CAN SEND A POSITIVE MESSAGE

Must-reads for Dental Practices for Ages 2 – 8

The Tooth Book by Dr. Seuss

Hey, he’s a “Dr.,” right? Well, not exactly, but most kids (and parents) are familiar with Dr. Seuss’s rhyming perspective on life.

An unsure child can relate to this introductory look at dental care. Kids will begin to relax as Dr. Seuss talks about teeth, dentistry, and visiting the dentist.



Just Going to the Dentist by Mercer Mayer

Kids are probably familiar with the Little Critters book series. This lighthearted classic follows the main character, Little Critter’s, experience in the dentist’s chair.

This book’s message helps kids feel at ease with the uncertainty of a dental appointment. It’s recommended for a child’s first visit to the dentist.


Curious George Visits the Dentist by H.A. Rey

Who doesn’t love Curious George? He’s always up to something and this time it’s a trip to the dentist.

The man with yellow hat wants George’s teeth to be healthy (like all parents). After a bite into an apple, Curious George’s experience teaches kids about dental hygiene, visiting the dentist, and having courage.

Dentist Trip by Scholastic

Fans of Peppa Pig will get into this story. Peppa discovers that the dentist’s office is a colorful, fun-loving place when she tags along with George on his first dental visit.

Open Wide: Tooth School Inside by Laurie Keller

Who said facts about teeth and dentistry had to be boring? This book is perfect for kids who are having their first appointment.

Throughout the book, teeth and dental care are given a positive vibe through engaging graphics and illustrations. Kids who have been to the dentist before but are now anxious about cleanings or treatments will be helped by this resource.



Add These Titles to Your Clinic Shelves Too


My Dentist, My Friend by P.K. Halliman

A step-by-step rhyming guide that delivers assurance that a dental visit is nothing to worry about.


How Many Teeth? by Paul Showers

This classic children’s book is about a journey through tooth development. It shows how losing baby teeth is a positive experience to make room for adult teeth.


The Tooth Book: A Guide to Healthy Teeth and Gums by Edward Miller

A fun look at dental hygiene with kid-friendly illustrations to help walk kids through the importance of tooth care. It’s especially useful for helping older kids develop some dental independence.


Elmo Visits the Dentist by P.J. Shaw

Elmo takes the “big bad wolf” to a dental appointment. He sits with him while the dental assistant explains what happens at a dental visit. A good read for kids who are anxious about their first dental experience.


MAKE BOOKS PART OF YOUR CLINIC ENVIRONMENT TO REDUCE ANXIETY IN KIDS

An outstanding patient experience for kids and families begins with a kid-centric mindset and the environment that supports it – books included!

Check out these related resources for upgrading, renewing, and providing anxiety-free dental visits:

6 Calming Strategies for Kids Nervous About Healthcare Appointments

Reduce Dental Anxiety with “The Kids’ Guide to the Dentist” by IDS

Set kids and their parents up for a lifetime of positive health outcomes. Create an environment that:

  • Reduces patient anxiety and enhances their relaxation
  • Primes kids and families for their appointments
  • Promotes positive dental care experiences

Contact Imagination Design Studios (IDS) to get started transforming your office into an anxiety-free dental experience for kids.

FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

  • envelope

RELATED POSTS

Pediatric Dental Office Design: Why Every Practice Needs a Fun Brushing Station

Child-First Design for Pediatric Dental and Medical Spaces

Creating the Best Therapy Playroom for Effective Child Healing

The Best Dental Ads and Why They Work for Patient Attraction

Dental ads! For many they can be a necessary after-thought. But the best dental ads and why they work are the result of intentional creativity.

It’s not to say that all effective ads are merely creative. In fact, overdone creativity can actually work against ad success.

Here’s what we know about the best ads – generally speaking.

In the dental industry, like other industries, you’re aware that a well-crafted ad can be leveraged to attract new patients and retain current ones.

Here’s why:

”Businesses make an average of $2 in income for every $1 they spend in AdWords. Display advertising has proven to increase traffic to websites by 300 percent.”

But don’t be biased that it’s all about the use of AdWords or display ads. Generally speaking, the best ads contain:

  • Compelling imagery
  • Benefit-focused copy/content


SOME OF THE BEST DENTAL ADS AND WHY THEY WORK FOR PATIENT ATTRACTION

1. A serving of the unexpected with a side of benefits.

An Instagram post by Grand Street Dental was created to promote their Invisalign® services. It focused on the emotional decision associated with getting metal braces.

The ad’s image featured a fork with crooked tines. The unexpected symbolism: crooked teeth.


An Instagram timeline scroll on their feed would naturally compel a comment like, “there’s a fork!” Strategically, the copy/content that follows makes no mention of the obvious “fork-in-the-road.”

It does, however, create a compelling case for the benefits of straight teeth over crooked (aka the fork) teeth.

The ad works because:

  • It uses an unexpected, though compelling, image
  • It doesn’t overplay the image but instead directs attention to the solution and benefits
  • It places emphasis on how the practice’s services can solve the problem


2. Keepin’ it local.

Targeted marketing with a local emphasis works for a variety of reasons. This type of promotion is crystal clear about the audience.

You could fill-in-the-blank with any city (yours), add an emotionally compelling image relevant to what you’re promoting, and include a few lines of equally compelling copy.

This type of ad works because:

  • You can use the effective resources of search engines like Google and social media channels such as Facebook.
  • Geo-tagging narrows your ad’s reach to a specific city, region, and/or demographic.
  • Proximity and convenience work in your favor.


3. “Can’t-unsee-that” before & after images.

This isn’t about grossing-out your audience. It’s more about the “shock-and-awe” unveiling.

People often feel their condition is beyond repair. And that’s the power of this type of promotion. You can’t look away! But then you realize there can be a positive outcome.


Here’s why this is effective:

  • The imagery stops people in their tracks but stops short of being grotesque.
  • It creates a second look appeal by presenting an obvious solution to the problem.




4. Pop-culture memes.

Promotions that follow the same “before & after” theme can also take a humorous track. The popular ad featuring Lord of the Rings, Gollum, uses humor to send a message.


The normal “before” image of Gollum compared with the off-the-grid “after” image of him has a powerful impact. You laugh then you go “hmmm!”

This promotion works because:

  • Pop-culture references from movies, TV, and books deliver an unexpected “jolt” of reality but still feel relatable helping your audience to feel in on the joke.
  • Dental issues create feelings of dread and/or a sense of seriousness. A humorous approach lightens the mood while presenting benefits and solutions.


5. Print-ad with an old-school vibe.

Dental direct mail doesn’t have to always include a “happy, smiling” stock image. In fact, many direct mail promotions or print ads have a numbing effect because we’ve all seen the same images over and over.

Revive an old-school feel with a humorous twist like the ad copy featuring a woman wearing a crown:

“My Dentist told me I needed a crown. I was like, ‘I KNOW, RIGHT?!’”


A crown on her head creates a “duh” response. In reality, a cap or crown required on a tooth is less invasive when you sprinkle in some humor (like the Gollum ad).

The ad is effective because it:

  • Creates incentive for a second-opinion, a necessary treatment, or an examination.
  • Creates urgency about a recommended treatment.
  • Creates a connection from something funny to something that’s beneficial to your patient’s health.


6. “Didn’t see that coming!” storytelling.

An attractive woman, a party, working-the-room, and then she smiles. But that’s where the positive attention comes to a grinding halt. You feel the tension in the room.

That’s how the Crest 3D White Whitestrips ad used video to tell a story. The surprise ending popped up when you least expected it like a jack-in-the-box.

You’re shocked. You feel her pain. And you don’t want to ever feel what she felt.



The ad is powerful because:

  • It sells without being salesy.
  • It promotes white healthy teeth without being pushy.
  • It uses an everyday scenario to reveal an unseen reality.
  • It releases you from the need to use a heavy promotional approach and instead directly appeal to emotion.
  • It captivates as it compels.



Trust the results and strategy of the best dental ads and improve your dental marketing.

Effective marketing starts at the idea level. Then turning those ideas into a promotion that compels your audience to take action.

Check out these related resources to generate dental marketing ideas and create a more sustainable recall system:

5 Dental Marketing Ideas (and Strategies) for Increased Patient Recall

The 3 Social Media Sites You Should Be Promoting Your Business On and Why

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to a magical patient experience.

FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

  • envelope

RELATED POSTS

Pediatric Dental Office Design: Why Every Practice Needs a Fun Brushing Station

Child-First Design for Pediatric Dental and Medical Spaces

Threading a Theme Through Your Digital Space

How Dentists Can Eliminate Anxiety in Kids During Their First Appointment

“I love going to the dentist!” It might be a stretch thinking you’ll hear that from most kids. Even so, that perspective can motivate you as a dentist to deal with anxiety in kids during their first appointment.

Almost 20% of school age children are afraid of a dental visit. Those in that range, and the larger percentage of dental avoiders, increase the challenge of helping families establish good oral health habits.


Can You Give a Parent a Hand?

Parents feel a heavy burden to look after their kid’s health – dentistry included. They’re looking for understanding and an advocate to help them with their child’s attitude about it.

You can share the load by:

  • Giving them advance “talking points.” Kids appreciate predictability so encourage parents to not drop a dental appointment on them at the last minute.
  • Establishing a communication thread. A first dental appointment prompts a lot of questions – be ready and be available via phone, text, email, and virtually.
  • Gathering as much info as possible about their child. Their fears, oral health habits, lifestyle/diet, school and personal interests, etc.
  • Supply parents with resources that will help prepare their kids for what to expect on their first visit.

Do everything within reason to support a parent’s desire to improve their child’s oral health.

HOW TO HELP KIDS ACTUALLY “LOVE” THEIR FIRST APPOINTMENT (AND EACH ONE AFTER THAT)

Use Your Kind Voice and Simple Words

In essence, ditch the dental speak. You’ll be amazed how simplifying your words can also impact your tone.

Kids feel at ease when you use a friendly, familiar voice. Use simple descriptions when talking about procedures.


Have a Conversation with the Child Too

It’s natural to default to the adult-in-the-room (aka, the parent or guardian). But keep in mind that the child is the one you’ll be treating.

Kids are part of the patient experience too. Showing an interest in their life, their interests, and their fears will create trust and increase their comfort.


High-Five the Good Behavior

Give every kid “praise” when they show bravery during their dental appointment. It could be nothing short of heroic for some kids to hang-in for the duration of a check-up or treatment.

Applause reinforces behavior. Even a small amount of way-to-go’s can lead to a trusting, long-term relationship with you as their dentist.


SOMETIMES YOU NEED SOME ADDITIONAL SUPPORT

There will be those kids that regardless of how you speak to them, speak with them, or reward their good efforts – they need a little more assistance with a first or future dental appointment.

This can apply in a themed, calm, kid-centric environment too.


Promote Sedation Solutions Where Necessary

It’s called “happy gas” for a reason. And it’s better for your young patients that you refer to it as such.

The anxiety reducing effects of sedation dentistry deserve attention – especially for those kids that require a bit more coaxing.

  • Explain how it works and what to expect.
  • Confirm with their parent any additional sedation methods (e.g. oral sedation, etc) if there’s a reason they prefer not to use “happy gas.”


Encourage Behavioral Support

There are times when you wear a “therapist’s” hat during a first dental visit. Of course, you’re aware of your boundaries and skill set. But a listening, compassionate ear can be the beginning of helping a child and parent unpack some potential rooted fears.

  • Have some behavioral therapy resources in-your-hip-pocket. A counseling or therapeutic referral could be just what a child needs if their anxiety is more ingrained.
  • Watch your “language” and encourage parents to do the same. We’re not talking the “foul” type but rather words like “hurt,” “shots,” “only a little…,” etc. These send up red-flags.
  • Be patient and supportive. Anxiety in kids about a dental visit can be overcome but it takes time and consistency. Cool heads will prevail – yours not theirs.


Create an environment that reduces (or eliminates) anxiety in kids beginning with their first appointment.

An outstanding patient experience for kids and families begins with a kid-centric mindset and the environment that supports it.

Check out these related resources for upgrading, renewing, and providing anxiety-free dental visits:

6 Calming Strategies for Kids Nervous About Healthcare Appointments

Download Our White Paper: Alleviating Patient Anxiety Through Office Theming

A Practical Guide to Creating an Exceptional Patient Experience



Set kids and their parents up for a lifetime of positive health outcomes. Create an environment that:

  • Reduces patient anxiety and enhances their relaxation
  • Primes kids and families for their appointments
  • Promotes positive dental care experiences

Contact Imagination Design Studios (IDS) to get started transforming your office into an anxiety-free dental experience for kids.


Grab a free resource you can share with your young patients:

FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

  • envelope

RELATED POSTS

Pediatric Dental Office Design: Why Every Practice Needs a Fun Brushing Station

Child-First Design for Pediatric Dental and Medical Spaces

Creating the Best Therapy Playroom for Effective Child Healing

Reduce Dental Anxiety with “The Kids’ Guide to the Dentist”

Going to the dentist can be scary for children, so it’s important to address their dental anxiety in a way that’s both kind and encouraging. Helping a child face their fears of the dentist will help set them up for a positive interaction and a stronger lifetime relationship with dentistry. 

Common Causes of Dental Anxiety

Think about some of the reasons why your anxiety flares up as an adult. The fear of the unknown or remembering uncomfortable experiences are probably pretty big contributors, right? Kids have similar feelings, but coupled with big imaginations that can lead them to picture scenarios that create further fear and anxiety. An anxious child will also focus on previous stressful dental experiences, causing even more anxiety.

Infographic showing common dental anxiety triggers.


ONE WAY TO HELP PEDIATRIC ANXIETY? THE KIDS’ GUIDE TO THE DENTIST ACTIVITY BOOK

Put Young Patients at Ease by Preparing Them for Their Visit

To help put your young patients at ease, we created The Kids’ Guide to the Dentist as a free resource for your office! Follow along as a little lion cub has their first visit to the dentist and meets Dr. Bear! This educational coloring book will show kids what to expect during their appointments and take some of the anxiety out of a dental visit. The book is filled with activities like coloring pages, mazes, and connect-the-dots to keep kids engaged and entertained throughout the story. It’s written with kids language in mind and is perfect for preschool reading levels and beyond.

This guide can be easily printed off from your office printer as a waiting room activity. Or you can send it out to parents as a PDF to share with their kids before their dental appointments.

You can even request a custom version with your name as the dentist in the story, free of charge. Anywhere “Dr. Bear” appears will be replaced with your name instead. You can download the generic Dr. Bear version as well if you don’t want it customized.



Request your copy of the guide from the form below:

You can’t control the past experiences of your young dental patients, but you can control the current and future ones. Understanding what could have contributed to their dental anxiety and your willingness to help them overcome it will truly make a difference in their attitude and appointment success. 


Interested in other helpful, free resources for your young patients? Check out these related resources:

IDS Kids Club – Kids can learn to draw with a series of videos and activity sheets!

FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

  • envelope

RELATED POSTS

Pediatric Dental Office Design: Why Every Practice Needs a Fun Brushing Station

Child-First Design for Pediatric Dental and Medical Spaces

Creating the Best Therapy Playroom for Effective Child Healing

Important Details for Optimizing Your Office for Patient Acquisition

Acquiring new, lifelong patients is a journey. A journey that starts with the patient’s first appointment and develops through a series of good experiences with your clinic. Those positive results will typically point back to how well your office is optimized for patient acquisition.

That’s no small task. These days patient interaction is skewed by your staff demeanor, your care standards, the services you provide, insurance acceptance, and more.

And then there’s your office design. It enhances or diminishes the first impression the previously mentioned influences have on a patient.


Optimizing Your Office for Patient Acquisition

Conscious Effort Required

The cost of acquiring a single patient can total hundreds of dollars or more. Your investment total can vary patient to patient depending on their responsiveness to either your office culture or subsequent targeted marketing initiatives.

There’s also the competitive environment. Advertising campaigns can cross their line of site via direct mail or an online search.

The choice is theirs.

And therein is the essence of your required efforts – occupying a prominent place at their choice point!

You gotta be intentional!


Environmental Awareness


Your physical environment, practice atmosphere, vibe, and overall culture have a substantial impact on patient acquisition. New patients especially are discerning about specific things relative to your office environment.

  • Is stress reduced?
  • Does it feel safe and clean?
  • Can it be trusted?
  • Will satisfaction be consistent?

These factors align with what’s referred to as an evidence-based design strategy. That’s the big idea that you create an office environment to achieve the best possible healthcare outcomes.

Obviously, this would strongly influence patient acquisition as well.

The power of first impressions relies on how each patient feels the moment they encounter your practice. It could be the theme of a direct mailing, how your website engages them, or the glowing referral of a friend or family member.

Keep in mind also that many patients are influenced by how they interpret those experiences.

”Design choices matter. Approximately 24 to 35% of a patient’s overall satisfaction with a health care experience is influenced by the design and decor of the facility.” [1]


Details That Influence Patient Acquisition

Overall Design Details

Maximizing your office design begins at the “curb”. Visibility, traffic flow, parking availability, ease of access, intuitive facility navigation, they all set the tone for patient acquisition success.

Remember that one scheduled appointment doesn’t guarantee a second, third, or more. A design glitch can sway a discerning patient to reconsider establishing an ongoing relationship with your office.

  • Apply conscientious design from street to chair side.
  • Maintain and routinely upgrade your exterior and interior spaces.
  • Theme your office according to the demographic of your patients.


Mood Details in Your Front Office and Reception Zone

The attention to detail you bring to the vibe of your entry space will help your patients feel more in control. A welcoming, inviting, and comfortable tone puts patients at ease and more likely to begin establishing a long-term relationship with your practice. Interior design and decor is important for setting a mood in your dental office.

  • Design your reception area to create an inclusive feel for your patients.
  • Reduce the impersonal barriers to provide somewhat seamless access to the front desk team.
  • Designate a team member as the “host” for all arriving patients.
  • Provide patients with comfortable “distractions” like reading materials, free (guest) wi-fi, a dedicated workspace, and themed decor that reflects local points of interest, etc.
  • Use natural features such as plants (non-allergenic), outdoor views, and skylights that utilize natural lighting effects.

These tips might seem irrelevant to patient acquisition. Yet, realize it’s the vibe you create that helps patients feel more engaged and in control of their relationship with you as their care provider.


Relationship Development Details

Not all relationships start at a good place. In fact, for many healthcare appointments, there might already be a strike against you.

It’s nothing personal, it’s more of perception. Do the hard work of creating the right environment and match that with good relational skills to help dissolve some of the patients’ natural existing anxieties.


Pay Attention

Every patient interaction or conversation provides you an opportunity to deepen your relationship with them.

Your top relational skill: listening!

It helps (beyond a phone conversation) to rely on your office design flow for enhanced listening. Meaning, it’s a good idea to have patient conversations in a designated, comfortable consult area or room.

Patients will feel more at ease and you/your team members will be better equipped to truly listen to what your patients share with you.


Leverage Your Knowledge for Their Benefit

Patients know it’s a good idea to take care of their physical or oral health. But they’re often lacking the “why” behind it.

Patients who feel informed are more likely to have a positive experience. And that positive experience leads to an increase in your patient acquisition success.

  • Listen to their specific questions/concerns and provide the answers/solutions they need.
  • Allow them to ask questions about your standard of care, technology, treatment outcomes, financials, and more. Freedom to ask questions enhances the relationship.




Schedule the “Next”

Relationships require consistency. The same applies to maintaining health. Your intentional efforts to set a patient’s next appointment confirms healthcare as a priority.

They stay connected to you/your office and their health maintains essential consistency. Those levels of consistency confirm that you’re on the path to increasing your patient acquisition percentages.

Keep in mind that acquiring patients is fundamentally a two-fold process. It’s one part environment and one part relational.

Optimize your office around each and you’ll increase your patient acquisition success.


Check out these related resources on these strategies that lead to an increase in patient acquisition:

6 Dental Office Images That Show How Intentional Design Impacts Patient Experience

What is Patient Experience and Why Does It Matter?

Key Strategies to Jump-Start Your Dental Marketing

A Practical Guide to Creating an Exceptional Patient Experience

Contact Imagination Design Studios (IDS) to get started transforming your office from a mundane to magical patient experience.


FOUND THIS ARTICLE HELPFUL?

SHARE THE LOVE!

  • envelope

RELATED POSTS

Pediatric Dental Office Design: Why Every Practice Needs a Fun Brushing Station

Explore the Best Children’s Murals for Walls to Transform Any Room

Child-First Design for Pediatric Dental and Medical Spaces

CONNECT WITH A CREATIVE CONSULTANT

GET STARTED TODAY

blue-heart

Add a note to this photo: