Case study
Jungle Family Medical Clinic
Brian & Sheryl Wright · Dyersburg, Florida
THE CLIENT
Brian Wright and his wife Sheryl Wright, a family nurse practitioner, own multiple family practice medical clinics (view their first underwater themed office here) throughout the southern US that treat patients of all ages with acute and chronic diseases.
THE GOAL
Their goal was to attract new children and their families to their clinic by adding theming to the pediatric areas. They specifically wanted to draw attention to their building, which is flanked by an elementary school on one side and the highway on the other.
SCOPE OF WORK
For Brian and Sheryl Wright’s clinic renovation, IDS began with site photos and floor plans of the existing building exterior to determine sightlines from the highway. We sketched multiple exterior landmark options, landing on the whimsical alligator-and-giraffe duo. Inside, our designers rendered a cohesive jungle theme that flowed from reception to exam rooms. Our illustrators ensured every exam mural aligned perfectly with medical equipment.
Exterior:
- Landmark – 3D sculpture of an alligator holding up a giraffe
- Signage – 3D sculpture of a hippo on pylon sign and with parrot hanging sign directing patients to pediatrics
Interior:
- Reception Area – jungle landscape murals around the entire waiting area, outhouse mural bathroom doors
- Reception Desk – sculpted rock towers, lemurs, and welcome sign
- Centerpiece Seating – sculpted treehouse, benches with custom upholstery
- Gaming Area – sculpted rock gorilla head, 2X gaming tablets
- Ceiling Decor – 3D elephant, snake, and tarsier characters on a zipline attached to the ceiling
- Pediatric Exam Hallways – wall murals
- 2 Triage Areas – wall murals
- 12 Exam Rooms – wall murals
THE DESIGN & BUILD PROCESS
THE OUTCOME
Due to the ideal location and impact of the exterior pieces, they were able to successfully draw attention to the clinic. While the eye-catching exterior brought people in, the interior theming kept them coming back.
From Sheryl Wright – “As a result of the theming, marketing has definitely improved. Even if patients cannot remember the name of the clinic, they know where we are and that our clinic is the fun place for kids to come play while they are waiting for their appointment.”
“Telling patients it is the clinic with the giraffe and alligator is an easy visual landmark to help them find us. This has helped get new patients through the doors.”
This clinic has a separate entrance just for pediatric patients, with its own reception, waiting area, and exam rooms. With this layout, they were able to create a magical, dedicated space just for children without theming the adult portions of his clinic.
“A parent told me that their son wanted to come get a shot so he could play in the waiting room. That’s a definite positive return on investment.”
THE FINAL PROJECT
We have a family practice clinic that treats patients of all ages with acute and chronic diseases. My husband Brian felt a themed waiting room and pediatric space would draw children to the clinic. Plus, telling patients it is the clinic with the ‘ship and octopus’ is an easy visual landmark to help them find us. As a result of the theming, marketing has definitely improved.
