Case study
Comic Book Adventure Dental Offices
Dr. Kami Hoss and Dr. Nazli Keri · San Diego, California
THE CLIENT
Founded in 1996 by Dr. Kami Hoss and Dr. Nazli Keri, The Super Dentists is San Diego’s largest pediatric dentistry and orthodontics network, known for its innovative approach to making pediatric dental visits enjoyable for children.
THE GOAL
Traditional pediatric dental offices often evoke fear and anxiety, especially in children. The Super Dentists aimed to transform this experience by creating a fun, engaging, and non-intimidating environment to attract new patients and retain them by creating an immersive Disney-like world of characters, stories, and adventures.
SCOPE OF WORK
IDS has partnered with The Super Dentists team since 2008, evolving their character-driven, narrative-based theming with each new location. From the earliest concept sketches to today’s large-scale environments, every project expands on their imaginative world of superheroes and villains that help make pediatric dental visits fun. Our team designs, engineers, and fabricates custom 3D characters, murals, and interactive elements that bring their storylines to life while maintaining medical-grade durability and cleanability. Each new installation builds on the established brand, reinforcing The Super Dentists’ reputation for innovation and community engagement. The result is a cohesive, ever-growing universe that continues to redefine what a pediatric dental experience can be.
7 Locations Include
Interior:
- Magical Tree Entrance
- Kids Mini Entrance
- Reception Desk
- Kids Chocolate Cave Play Area
- Treatment Waiting Area – Benches and Photo Op Characters
- Mushroom, Tree, or Spaceship Video Game Station
- Adults Only Lounge
- Pediatric Dental Treatment Rooms Murals
- Ortho Open Bay Murals
- Adult Treatment Room Murals
- Prize Cabinet
- Adults Newspaper/Cafe Stand
- Check-out Desk
Exterior:
- Exterior Photo Op Characters
- Window Murals
- Travelling Billboard
THE OUTCOME
The Super Dentists decided to reinvent the pediatric dental experience by introducing mascots, themed decor, and immersive environments.
From Dr. Kami Hoss – “We decided to reinvent and transform the dental experience by changing everything people hate about the dentist. We’ve done this with delivering the highest quality of care in a super fun way.”
This innovative approach included creating themed environments with engaging visuals and interactive elements that made children look forward to their dental visits.
“All dentists are competing for the same thing, which is to have the latest technology, the nicest people, and friendliest environment, but the reality is people hate to go to the dentist. We create an experience that kids really want and enjoy so parents keep bringing them back.”
“If you look at Disneyland, people establish emotional attachments to the characters, the stories, the movies, and the fantasy that their environments create. We set out to offer that same experience – characters, movies, books and theming. Once children decide they love going to the dentist, they want to take care of their mouths.”
The transformation brought impressive results for The Super Dentists. They achieved a 20% increase in patient growth and now serve one in every five children in San Diego County as ‘Super Dentists kids.’ The company also saw its annual revenue soar to $75M, with an employee count growing to 102.
“It’s incredibly rewarding and humbling to see kids and parents running into our practices, laughing, playing, taking photos with our characters, and wanting our autographs.”
THE FINAL PROJECT
It’s incredibly rewarding and humbling to see kids and parents running into our practices, laughing, playing, taking photos with our characters, and wanting our autographs.
